{"id":1202,"date":"2022-01-25T16:14:38","date_gmt":"2022-01-25T15:14:38","guid":{"rendered":"https:\/\/www..esupcom.com\/?page_id=1202"},"modified":"2025-11-13T12:24:50","modified_gmt":"2025-11-13T11:24:50","slug":"formations-mastere-direction-artistique-et-publicite","status":"publish","type":"page","link":"https:\/\/www.esupcom.com\/formations\/formations-mastere-direction-artistique-et-publicite\/","title":{"rendered":"Formations &#8211; Mast\u00e8re &#8211; Direction Artistique et Publicit\u00e9"},"content":{"rendered":"\n\n\n<div class=\"block-banner\">\n    <div class=\"block-banner__bgimg\" style=\"background-image: url(https:\/\/www.esupcom.com\/images\/Capture-34.png);\">\n    <div class=\"block-banner__bgimg__overlay\"><\/div>\n        <div class=\"block-banner__content\">\n                    <h1 class=\"small\">Mast\u00e8re Direction Artistique et Publicit\u00e9<\/h1>\n                <\/div>\n    <\/div>\n<\/div>\n\n \n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\t<div class=\"component-max-width component-max-width__default\">\n\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green left left margin_bottom_20px\">\n\t\t\t\tObjectifs de la formation\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n\t<div class=\"component-text component-text__light component-text__rich_text  component-text__lineheight-grand\">\n\t\t\t\t\t<p><span class=\"component-text__bold\">Le Mast\u00e8re D<span class=\"NormalTextRun SCXW103166399 BCX0\">irection Artist<\/span><span class=\"NormalTextRun SCXW103166399 BCX0\">ique et Publicit\u00e9<\/span><\/span>, accessible \u00e0 partir d\u2019un\u00a0<a href=\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/\" target=\"_blank\" rel=\"noopener\">bac+3<\/a>, pr\u00e9pare des Managers capables de participer \u00e0 la transformation digitale des entreprises et des organisations.<\/p>\n<p>Ils sauront adapter leur <span class=\"component-text__bold\">strat\u00e9gie de communication digitale \u00e0 la communication globale<\/span>, en ad\u00e9quation avec l\u2019\u00e9volution de la nature et la fonction des organisations pour lesquelles ils travaillent.<\/p>\n<p><span class=\"component-text__bold\">Le Mast\u00e8re D<span class=\"NormalTextRun SCXW103166399 BCX0\">irection Artist<\/span><span class=\"NormalTextRun SCXW103166399 BCX0\">ique et Publicit\u00e9<\/span><\/span>\u00a0se pr\u00e9pare en 2 ans, soit 152 jours. Il est propos\u00e9 en initial, <span class=\"component-text__bold\">en contrat de professionnalisation<\/span> ou <span class=\"component-text__bold\">en contrat d\u2019apprentissage.<\/span><\/p>\n\n\t\t\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green left left margin_bottom_20px\">\n\t\t\t\tDisponibilit\u00e9\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n                            \n\n        <div class=\"component-link style-1\">\n                                    <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/aix-en-provence\/\"\n                    title=\"\/nos-ecoles\/Aix-en-Provence\"\n                >\n                    Aix-en-Provence\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/lille\/\"\n                    title=\"\/nos-ecoles\/Lille\"\n                >\n                    Lille\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/lyon\/\"\n                    title=\"\/nos-ecoles\/Lyon\"\n                >\n                    Lyon\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/paris\/\"\n                    title=\"\/nos-ecoles\/Paris\"\n                >\n                    Paris\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/reims\/\"\n                    title=\"\/nos-ecoles\/Reims\"\n                >\n                    Reims\n                <\/a>\n                        <\/div>\n\n<\/div>\n<\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green center left margin_bottom_20px\">\n\t\t\t\tProgramme du Mast\u00e8re Direction artistique et publicit\u00e9 \n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n\n    <div class=\"block-program\">\n        <div class=\"block-program__container\">\n            <div class=\"block-program__container__year\">\n                                    <div class=\"block-program__container__year__bloc\" data-id=\"0\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">1<sup>re<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \t\t\t\t                    <div class=\"block-program__container__year__bloc\" data-id=\"1\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">2<sup>e<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \t\t\t\t            <\/div>\n            \n                <div class=\"block-program__container__year__content\" data-id=\"0\">\n\n                                        <div class=\"block-program__container__year__bloc tab__list-mobile\" data-id=\"0\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">1<sup>re<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \n                    <div class=\"block-program__container__year__content__tab-desc\" data-id=\"0\">\n                        <div class=\"block-program__container__year__content__col1\">\n                                                            <h4>Programme<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Communication &amp; Marketing<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Strat\u00e9gie m\u00e9dia et hors m\u00e9dia \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Communication RSE \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Communication \u00e9v\u00e9nementielle \u2013 Bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Digital &amp; IA<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Strat\u00e9gie de communication digitale \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">E-learning<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Marketing d\u2019influence \u2013 bloc 4<\/span><span data-contrast=\"none\">UX\/UI Design et digital advertising<\/span><span data-contrast=\"auto\">\u2013 bloc 4<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Data Driven advertising \u2013 Bloc 4<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Cr\u00e9atif<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"none\">Cr\u00e9ativit\u00e9 publicitaire (tendances mondiales, adaptation culturelle, cross-border\u2026)<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Direction artistique<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Apprentissage des outils cr\u00e9atifs?: Motion Design \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de s\u00e9minaire audiovisuelle podcast \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Ecriture cr\u00e9ative publicitaire pour l\u2019audiovisuel \u2013 bloc1\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Conception et direction artistique \u2013 Bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Apprentissage de la chaine graphique \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de cr\u00e9ation publicitaire \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de conception publicitaire print \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Shooting photo et prises de vues \u2013 bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Storyboarding \u2013 Bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Approche du dessin et crocquis \u2013 Bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Professionnel<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">English for Business \u2013 Bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Atelier de technique de recherche d\u2019alternance<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">L\u2019exp\u00e9rience Esupcom<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Semaine intensive immersion entreprise \u2013 Business Game -Bloc 1-<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Participation au concours nationale du Club des Directeurs\/trices Artistiques<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de gestion de crise \u2013 Les 24h de la crise \u2013 Bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Workshop Esupcom : Cr\u00e9ation de la strat\u00e9gie de communication lors du challenge annuel inter-campus en collaboration avec une marque nationale ou internationale\u00a0\u00a0 &#8211; Bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine du bien-\u00eatre Oh My Care<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Cr\u00e9ation d\u2019\u00e9v\u00e9nements Signature Skolae<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                    <\/div>\n\n                        <div class=\"block-program__container__year__content__col2\">\n                                                            <h4>Rythmes<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Alternance<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>1 Jour \u00e9cole \/ 4 Jours entreprise par semaine<br \/>\n+ 6 semaines de s\u00e9minaire<\/p>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Dur\u00e9e<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>La formation dure deux ans &#8211; 495h<\/p>\n<\/div>\n                                                                    <\/div>\n                                                                                        <div class=\"block-program__container__year__content__col2__group__skills\">\n                                <div class=\"block-program__container__year__content__col2__group__skills__block\">\n                                    <div class=\"block-program__container__year__content__col2__group__skills__title\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/div>\n                                                                            <div class=\"block-program__container__year__content__col2__group__skills__desc\"><ul>\n<li>S&#8217;adapter \u00e0 la constante transformation des m\u00e9dias<\/li>\n<li>Int\u00e9grer les enjeux d&#8217;audience et d&#8217;engagement<\/li>\n<li>Mobiliser les r\u00e9seaux sociaux et l&#8217;influence<\/li>\n<li>Ma\u00eetriser l&#8217;\u00e9laboration de strat\u00e9gies digitales<\/li>\n<li>Tirer profit des innovations pour une communication efficace<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        \n                    <\/div> \n                    \n                <\/div>\n                                \n            \n                <div class=\"block-program__container__year__content\" data-id=\"1\">\n\n                                        <div class=\"block-program__container__year__bloc tab__list-mobile\" data-id=\"1\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">2<sup>e<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \n                    <div class=\"block-program__container__year__content__tab-desc\" data-id=\"1\">\n                        <div class=\"block-program__container__year__content__col1\">\n                                                            <h4>Programme<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Pimp your Esupcom<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><p>Esupcom propose pour la derni\u00e8re ann\u00e9e d\u2019\u00e9tude, une approche p\u00e9dagogique personnalis\u00e9e en permettant aux \u00e9tudiants de choisir quatre modules parmi une liste de comp\u00e9tences \u00e0 d\u00e9velopper, dans le but de renforcer leur employabilit\u00e9 en lien direct avec leur alternance.<\/p>\n<ul>\n<li>Les \u00e9tudiants peuvent s\u00e9lectionner leurs modules parmi les th\u00e9matiques suivantes :<\/li>\n<li>Communication du bien-\u00eatre et de la sant\u00e9<\/li>\n<li>Communication politique<\/li>\n<li>Communication artistique et visuelle<\/li>\n<li>Communication environnementale<\/li>\n<li>Communication institutionnelle<\/li>\n<li>Communication dans le sport business<\/li>\n<li>Communication dans le secteur du luxe<\/li>\n<li>Cr\u00e9ation de contenus IGC et intelligence artificielle<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Communication &amp; Marketing<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Pr\u00e9paration \u00e0 la r\u00e9daction du Livre Blanc \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Marketing RH et marque employeur \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Propri\u00e9t\u00e9 intellectuelle et droits d\u2019auteurs \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de branding de la marque \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Mesure de la performance et m\u00e9dia planning \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication publicitaire responsable et durable Bloc 2<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Grand Oral Professionnel &#8211; Bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Digital &amp; IA<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">E-learning \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Management de projet et certification AGILE\u00a0 &#8211; bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Pr\u00e9paration certification TOSA \u2013 bloc 3\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">CRM Clienteling et date \u2013 Bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Social commerce et e-shopping \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Cr\u00e9atif<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Cr\u00e9ation de podcats vid\u00e9o \u2013 bloc 3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Design Thinking et cr\u00e9ativit\u00e9 \u2013 bloc 3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Direction de production \u2013 bloc 4<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Professionnel<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Anglais \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>Techniques de recherche d&#8217;alternance<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">L\u2019exp\u00e9rience Esupcom<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Semaine intensive de cr\u00e9ation d\u2019entreprise \u2013 Stat\u2019up Studio \u2013 Bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de cr\u00e9ation de la communication Pub Night Fever \u2013 Bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine de direction de plateau<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Workshop Skolae \/Management d\u2019un groupe de dix \u00e9tudiants lors du challenge annuel inter-campus en collaboration avec une marque nationale ou internationale\u00a0\u00a0 &#8211; Bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine de bien-\u00eatre Oh My Care<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                    <\/div>\n\n                        <div class=\"block-program__container__year__content__col2\">\n                                                            <h4>Rythmes<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Alternance<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>1 jour \u00e9cole \/ 4 jours entreprise par semaine<br \/>\n+ 6 semaines de s\u00e9minaires<\/p>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Dur\u00e9e<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>La formation dure deux ans &#8211; 495h<\/p>\n<\/div>\n                                                                    <\/div>\n                                                                                        <div class=\"block-program__container__year__content__col2__group__skills\">\n                                <div class=\"block-program__container__year__content__col2__group__skills__block\">\n                                    <div class=\"block-program__container__year__content__col2__group__skills__title\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/div>\n                                                                            <div class=\"block-program__container__year__content__col2__group__skills__desc\"><ul>\n<li>Manager l&#8217;audit des datas<\/li>\n<li>Concevoir la strat\u00e9gie digitale et data<\/li>\n<li>Manager la strat\u00e9gie digitale et data<\/li>\n<li>Evaluer et corriger les strat\u00e9gies digitales et data<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        \n                    <\/div> \n                    \n                <\/div>\n                                \n                    <\/div>\n    <\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h3 class=\"pink left left \">\n\t\t\t\tLes diff\u00e9rents Mast\u00e8res chez Esupcom\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\n    <div class=\"block-programb typeDeProgramme__formation\">\n\n                                \n            <div class=\"block-programb__container \">\n                            <div class=\"block-programb__container__year\">\n                                            <div class=\"block-programb__container__year__text green\">4<sup>eme<\/sup> et 5<sup>eme<\/sup> ann\u00e9e<\/div>\n                                                                                        <div class=\"block-programb__container__year__title green\"> Sp\u00e9cialisation<\/div>\n                                    <\/div>\n                                        <div class=\"block-programb__container__subjects\">\n                    <div class=\"block-programb__container__subjects__repeater\">\n                                                                                    <a class=\"block-programb__container__subjects__repeater__block\"  href=\"https:\/\/www.esupcom.com\/formations\/mastere-communication-des-entreprises-et-des-organisations\/\" target=\"\">      \n                                    <div class=\"block-programb__container__subjects__repeater__block__img\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/Capture-35.png);\"><\/div>\n                                    <div class=\"block-programb__container__subjects__repeater__block__infos\">\n                                                                                    <div class=\"block-programb__container__subjects__repeater__block__infos__title\">Mast\u00e8re Communication des Marques et des Entreprises<\/div>\n                                                                                                                            <div class=\"block-programb__container__subjects__repeater__block__infos__link\">En savoir<\/div>\n                                                                            <\/div>                                    \n                                <\/a>\n                                                                                                                <a class=\"block-programb__container__subjects__repeater__block\"  href=\"https:\/\/www.esupcom.com\/formations\/mastere-strategies-evenementielles\/\" target=\"\">      \n                                    <div class=\"block-programb__container__subjects__repeater__block__img\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/AdobeStock_316213640.jpeg);\"><\/div>\n                                    <div class=\"block-programb__container__subjects__repeater__block__infos\">\n                                                                                    <div class=\"block-programb__container__subjects__repeater__block__infos__title\">Mast\u00e8re Communication \u00c9v\u00e8nementielle<\/div>\n                                                                                                                            <div class=\"block-programb__container__subjects__repeater__block__infos__link\">En savoir<\/div>\n                                                                            <\/div>                                    \n                                <\/a>\n                                                                        <\/div>\n                <\/div>\n                        <\/div>\n            <\/div>\n\n\n\n\t<\/div>\n\n\n\n\n\n\t<div class=\"block-horizontal-accordion\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"0\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/3bb50e96e9ea9d6ba6505b6b5804e4ff-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"1\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/0f7d844b56d9e94261010a68775059fd-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"2\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/a64669c4c04e2f1b9283627b47c3a523-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t<div class=\"block-horizontal-accordion__wrapper\">\n\t\t\t<div class=\"accordion-box\">\n\t\t\t\t<div class=\"accordion-border\">\n\n\t\t\t\t\t<div class=\"tab\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tLES PLUS DE LA FORMATION<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tD\u00c9BOUCH\u00c9S PROFESSIONNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tM\u00c9TIERS PR\u00c9PAR\u00c9S<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"tab_content\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"0\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>LES PLUS DE LA FORMATION<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"0\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tLes plus de la formation\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>S\u00e9minaire d\u2019int\u00e9gration et immersion<\/li>\n<li>Des intervenants professionnels reconnus pour leur expertise et pratique du m\u00e9tier<\/li>\n<li>Cycle de conf\u00e9rences<\/li>\n<li>Workshops et comp\u00e9titions d\u2019agences.<\/li>\n<li>Personnal branding sur les r\u00e9seaux sociaux<\/li>\n<li>Badges professionnels design et Digital<\/li>\n<li>D\u00e9veloppement des savoir-\u00eatre (cr\u00e9ativit\u00e9, innovation, agilit\u00e9, r\u00e9dactionnel, sens de l\u2019\u00e9coute, \u2026)<\/li>\n<li>Cr\u00e9ation d\u2019un \u00e9v\u00e9nement<\/li>\n<li>M\u00e9moire professionnel appliqu\u00e9<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"1\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>D\u00c9BOUCH\u00c9S PROFESSIONNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tD\u00e9bouch\u00e9s professionnels\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>Cr\u00e9ation &amp; Direction Artistique<\/li>\n<li>\u00a0Publicit\u00e9 &amp; Strat\u00e9gie de Communication<\/li>\n<li>Production &amp; M\u00e9dias<\/li>\n<li>Marketing &amp; Branding<\/li>\n<li>Entrepreneuriat &amp; Freelance<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"2\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>M\u00c9TIERS PR\u00c9PAR\u00c9S<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tM\u00e9tier Pr\u00e9par\u00e9s\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>Directeur\u00b7trice artistique (DA)<\/li>\n<li>Directeur\u00b7trice de cr\u00e9ation<\/li>\n<li>Designer graphique \/ Motion designer<\/li>\n<li>Brand Designer \/ UX-UI Designer<\/li>\n<li>Concepteur-r\u00e9dacteur<\/li>\n<li>Chef\u00b7fe de publicit\u00e9 \/ Chef\u00b7fe de projet communication<\/li>\n<li>Planneur strat\u00e9gique<\/li>\n<li>Responsable communication &amp; image de marque<\/li>\n<li>Producteur\u00b7trice de contenus publicitaires<\/li>\n<li>Traffic Manager Cr\u00e9atif<\/li>\n<li>M\u00e9dia-planneur<\/li>\n<li>Responsable marketing op\u00e9rationnel<\/li>\n<li>Responsable identit\u00e9 visuelle \/ charte graphique<\/li>\n<li>Consultant\u00b7e en communication visuelle et publicit\u00e9<\/li>\n<li>Fondateur\u00b7trice de studio de cr\u00e9ation \/ agence de communication<\/li>\n<li>Freelance en DA, graphisme, publicit\u00e9, conseil en image de marque<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\t<div class=\"component-max-width component-max-width__large\">\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev pink center left margin_bottom_20px\">\n\t\t\t\tT\u00e9moignages\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n    <div class=\"block-image-text-quote-blue-insert\">\n                    <div class=\"block-image-text-quote-blue-insert__insert\">\n                <div class=\"block-image-text-quote-blue-insert__insert__container\">\n                                                                <div class=\"text\">\n                                                            <div><h3>M\u00e9lanie Ranoux<\/h3>\n<p>L\u2019\u00e9cole nous apprend \u00e0 nous d\u00e9passer sur des projets r\u00e9els. Les professionnels avec qui nous travaillons quotidiennement nous permettent de cr\u00e9er et d\u2019\u00eatre force de proposition sur les projets.<\/p>\n<p>Le Mast\u00e8re D<span class=\"NormalTextRun SCXW103166399 BCX0\">irection Artist<\/span><span class=\"NormalTextRun SCXW103166399 BCX0\">ique et Publicit\u00e9<\/span> pr\u00e9pare des Managers sp\u00e9cialis\u00e9s en Communication digitale et data science capables de traiter et analyser l\u2019ensemble des donn\u00e9es (datas) de l\u2019entreprise, de d\u00e9tecter les tendances. Il fait \u00ab parler \u00bb les millions d\u2019informations qui arrivent pour les mettre \u00e0 disposition des diff\u00e9rentes directions.<\/p>\n<\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    <div class=\"block-image-text-quote-blue-insert__insert\">\n                <div class=\"block-image-text-quote-blue-insert__insert__container\">\n                                                                <div class=\"text\">\n                                                            <div><h3>Benjamin<\/h3>\n<p>A Esupcom, on forme des couteaux suisses : on sait tout faire et on est serein par rapport \u00e0 notre avenir professionnel. Nos intervenants sont une r\u00e9elle force, ils allient \u00e0 la fois belles exp\u00e9riences et n&#8217;h\u00e9sitent pas \u00e0 nous faire b\u00e9n\u00e9ficier de leur r\u00e9seau professionnel en toute d\u00e9contraction.<\/p>\n<p>Les partenariats sont plus que sympas ! TF1, JC Decaux\u2026<\/p>\n<\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"blue center left margin_bottom_20px\">\n\t\t\t\tInformations Pratiques\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n    <div class=\"block-accordion\">\n\n                                            <section>\n                    <button class=\"block-accordion__question\">\n                        PR\u00c9REQUIS MAST\u00c8RE\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p><strong>4<sup>\u00e8me<\/sup> ann\u00e9e<\/strong> &#8211; \u00catre titulaire d\u2019un titre de niveau 6 et\/ou avoir valid\u00e9 trois ann\u00e9es d\u2019enseignement sup\u00e9rieur (180 ECTS)<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        MODALIT\u00c9S D&#8217;\u00c9VALUATION\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Les comp\u00e9tences et connaissances sont appr\u00e9ci\u00e9es \u00e0 parit\u00e9 selon deux modalit\u00e9s : contr\u00f4le continu et \u00e9valuation finale. Le contr\u00f4le continu est organis\u00e9 sur la p\u00e9riode d\u2019enseignement. Il peut \u00eatre constitu\u00e9 de contr\u00f4les de connaissances, de cas pratiques, de travaux de recherche et\/ou de pr\u00e9sentations orales \u00e0 r\u00e9aliser individuellement ou en groupe. Les \u00e9valuations finales sont organis\u00e9es en dehors des s\u00e9ances de cours. Le cas \u00e9ch\u00e9ant, elles peuvent concerner une \u00e9tude de cas, la r\u00e9alisation d\u2019un projet, la r\u00e9daction d\u2019un rapport d\u2019activit\u00e9s et\/ou d\u2019un m\u00e9moire, une mise en situation professionnelle.<\/p>\n<p>La formation permet l\u2019obtention totale ou partielle de la Certification Professionnelle par la validation de blocs de comp\u00e9tences.<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        VALIDATION\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>A l&#8217;issue de la deuxi\u00e8me ann\u00e9e du Mast\u00e8re : <strong>Manager des Strat\u00e9gies Communication Marketing<\/strong><br \/>\nCertification Professionnelle reconnue par l&#8217;Etat niveau 7<br \/>\nCertification Professionnelle enregistr\u00e9e au RNCP (<a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/41449\/\" target=\"_blank\" rel=\"noopener noreferrer\">RNCP41449<\/a>) par d\u00e9cision du Directeur G\u00e9n\u00e9ral de France Comp\u00e9tences en date du 27\/10\/2025, d\u00e9livr\u00e9e sous l\u2019autorit\u00e9 de Sciences-U Lille (accessible par la VAE)<\/p>\n<p><i>La formation permet d&#8217;acqu\u00e9rir 60 cr\u00e9dits ECTS par an.<\/i><\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        ADMISSIONS\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Dossier, Entretien de motivation et Concours<\/p>\n<p><a href=\"https:\/\/www.esupcom.com\/admission\/\">Pour en savoir +<\/a><\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        PASSERELLES D&#8217;\u00c9TUDE\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Le titulaire de la Certification Professionnelle MSCM a vocation \u00e0 int\u00e9grer un poste de cadre au sein d\u2019un service de communication ou en agence de communication. Il peut aussi cr\u00e9er et d\u00e9velopper sa propre activit\u00e9.<\/p>\n<p>A l\u2019issue du Mast\u00e8re, l\u2019\u00e9tudiant peut choisir de compl\u00e9ter sa formation en s\u2019orientant vers un cursus sp\u00e9cialis\u00e9 de type MBA ou Master of science.<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                            \n    <\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t<\/div>\n\n\n\n\n\n            <div class=\"component-image\">\n            <div class=\"component-image-img full \">\n                <figure>\n                <img width=\"1680\" height=\"307\" src=\"https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1680x307.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1680x307.jpg 1680w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1024x187.jpg 1024w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-768x140.jpg 768w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1536x280.jpg 1536w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-2048x374.jpg 2048w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-50x9.jpg 50w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-150x27.jpg 150w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-400x73.jpg 400w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-750x137.jpg 750w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-970x177.jpg 970w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1170x214.jpg 1170w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/>\n                                    <\/figure>\n            <\/div>\n        <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"info_filiere":[],"info_type_filiere":[],"info_templates":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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