{"id":1192,"date":"2022-01-25T16:08:20","date_gmt":"2022-01-25T15:08:20","guid":{"rendered":"https:\/\/www..esupcom.com\/?page_id=1192"},"modified":"2025-11-13T12:24:05","modified_gmt":"2025-11-13T11:24:05","slug":"formations-mastere-strategie-de-communication-des-marques-et-des-entreprises","status":"publish","type":"page","link":"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/","title":{"rendered":"Formations &#8211; Mast\u00e8re &#8211; Strat\u00e9gie de communication des marques et des entreprises\u00a0"},"content":{"rendered":"\n\n\n<div class=\"block-banner\">\n    <div class=\"block-banner__bgimg\" style=\"background-image: url(https:\/\/www.esupcom.com\/images\/Capture-35.png);\">\n    <div class=\"block-banner__bgimg__overlay\"><\/div>\n        <div class=\"block-banner__content\">\n                    <h1 class=\"small\">Mast\u00e8re Strat\u00e9gie de Communication des Marques et des Entreprises<\/h1>\n                <\/div>\n    <\/div>\n<\/div>\n\n \n\n\n\n\t<div class=\"component-max-width component-max-width__default\">\n\t\t\n\t<\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\t<div class=\"component-max-width component-max-width__default\">\n\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green left left margin_bottom_20px\">\n\t\t\t\tObjectifs de la formation\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n\t<div class=\"component-text component-text__light component-text__rich_text  component-text__lineheight-grand\">\n\t\t\t\t\t<p>Le <span class=\"component-text__bold\">Mast\u00e8re <span class=\"TextRun SCXW238040068 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238040068 BCX0\">Strat\u00e9gie de Communication des Marques et des Entreprises<\/span><\/span>, <\/span>accessible \u00e0 partir d&#8217;un <a href=\"\/formations\/bachelor-communication-des-marques-et-des-entreprises\/\">bac+3<\/a>, forme des Managers experts et op\u00e9rationnels pouvant prendre la direction de l\u2019organisation et de la gestion de l\u2019int\u00e9gralit\u00e9 de la communication d\u2019une entreprise, d\u2019une institution ou de travailler en agence de communication.<\/p>\n<p>La communication mobilise toute une cha\u00eene de valeurs, actionne une grande diversit\u00e9 de moyens et n\u00e9cessite des <span class=\"component-text__bold\">comp\u00e9tences tr\u00e8s techniques<\/span> et donc des <span class=\"component-text__bold\">savoir-faire tr\u00e8s sp\u00e9cialis\u00e9s<\/span>. C\u2019est pourquoi la formation int\u00e8gre autant des notions de management que de cr\u00e9ation d\u2019entreprise, des \u00e9l\u00e9ments de direction de projet, de la<span class=\"component-text__bold\"> gestion,<\/span> et de la<span class=\"component-text__bold\"> communication 360<\/span>.<\/p>\n<p>Le <span class=\"component-text__bold\">Mast\u00e8re <span class=\"TextRun SCXW238040068 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW238040068 BCX0\">Strat\u00e9gie de communication des marques et des entreprises<\/span><\/span><\/span>\u00a0se pr\u00e9pare en 2 ans, soit 152 jours. Il est propos\u00e9 en <span class=\"component-text__bold\">initial<\/span>, en <span class=\"component-text__bold\">contrat de professionnalisation<\/span> ou en<span class=\"component-text__bold\"> contrat d\u2019apprentissage.<\/span><\/p>\n\n\t\t\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green left left margin_bottom_20px\">\n\t\t\t\tDisponibilit\u00e9\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n                                \n\n        <div class=\"component-link style-1\">\n                                    <a \n                    class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/aix-en-provence\/\"\n                    title=\"Aix-en-Provence\" \n                    target=\"_self\"\n                >\n                    Aix-en-Provence\n                <\/a>\n                            <a \n                    class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/lille\/\"\n                    title=\"Lille\" \n                    target=\"_self\"\n                >\n                    Lille\n                <\/a>\n                            <a \n                    class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/paris\/\"\n                    title=\"Paris\" \n                    target=\"_self\"\n                >\n                    Paris\n                <\/a>\n                            <a \n                    class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/reims\/\"\n                    title=\"Reims\" \n                    target=\"_self\"\n                >\n                    Reims\n                <\/a>\n            \n            <\/div>\n\n<\/div>\n<\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green center left margin_bottom_20px\">\n\t\t\t\tProgramme du Mast\u00e8re Strat\u00e9gie de Communication des Marques et des Entreprises\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n\n    <div class=\"block-program\">\n        <div class=\"block-program__container\">\n            <div class=\"block-program__container__year\">\n                                    <div class=\"block-program__container__year__bloc\" data-id=\"0\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">1<sup>re<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \t\t\t\t                    <div class=\"block-program__container__year__bloc\" data-id=\"1\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">2<sup>e<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \t\t\t\t            <\/div>\n            \n                <div class=\"block-program__container__year__content\" data-id=\"0\">\n\n                                        <div class=\"block-program__container__year__bloc tab__list-mobile\" data-id=\"0\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">1<sup>re<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \n                    <div class=\"block-program__container__year__content__tab-desc\" data-id=\"0\">\n                        <div class=\"block-program__container__year__content__col1\">\n                                                            <h4>Programme<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Communication &amp; Marketing<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Strat\u00e9gie m\u00e9dia et hors m\u00e9dia \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Environnement juridique des entreprises \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Communication RSE \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Communication \u00e9v\u00e9nementielle \u2013 Bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Droit de l\u2019entreprise \u2013 Bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Planning Strat\u00e9gique \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de cr\u00e9ation d\u2019agence \u2013 bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Digital &amp; IA<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"none\">Strat\u00e9gie de communication digitale \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Strat\u00e9gie de marque et storytelling<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication interne digitale et newslettre \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Outils collaboratifs Trelo \/ Monday \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">CREM et E-CREM \u2013 Bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Marketing d\u2019influence \u2013 bloc 4<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">UX \/ UI appliquer au marketing \u2013 Bloc 2<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Date marketing et analytics \u2013 Bloc 4<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Growth marketing \u2013 Bloc 3<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Influence et e-r\u00e9putation \u2013 Bloc 2<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Semaine intensive autour des outils de l\u2019IA et maitrise de midjourney \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Cr\u00e9atif<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Apprentissage des outils cr\u00e9atifs : Motion Design \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de s\u00e9minaire audiovisuelle \u2013 bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Professionnel<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">English for Business \u2013 Bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li>Techniques de recherche d&#8217;alternance<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">L\u2019exp\u00e9rience Esupcom<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Semaine intensive immersion entreprise \u2013 Business Game -Bloc 1-<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de gestion de crise \u2013 Les 24h de la crise \u2013 Bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Workshop Esupcom?: Cr\u00e9ation de la strat\u00e9gie de communication lors du challenge annuel inter-campus en collaboration avec une marque nationale ou internationale\u00a0\u00a0 &#8211; Bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine du bien-\u00eatre Oh My Care<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Cr\u00e9ation d\u2019\u00e9v\u00e9nements Signature Skolae<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                    <\/div>\n\n                        <div class=\"block-program__container__year__content__col2\">\n                                                            <h4>Rythmes<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Alternance<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>1 jour \u00e9cole \/ 4 jours entreprise par semaine<br \/>\n+ 6 semaines de s\u00e9minaire<\/p>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Dur\u00e9e<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>La formation dure deux ans &#8211; 495h<\/p>\n<\/div>\n                                                                    <\/div>\n                                                                                        <div class=\"block-program__container__year__content__col2__group__skills\">\n                                <div class=\"block-program__container__year__content__col2__group__skills__block\">\n                                    <div class=\"block-program__container__year__content__col2__group__skills__title\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/div>\n                                                                            <div class=\"block-program__container__year__content__col2__group__skills__desc\"><ul>\n<li>Conception de la strat\u00e9gie de marque<\/li>\n<li>Gestion du syst\u00e8me d\u2019information communication marketing au service de la performance<\/li>\n<li>Mise en \u0153uvre d\u2019une strat\u00e9gie communication marketing crosscanale<\/li>\n<li>Management de projet et animation d\u2019\u00e9quipes pluridisciplinaires<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        \n                    <\/div> \n                    \n                <\/div>\n                                \n            \n                <div class=\"block-program__container__year__content\" data-id=\"1\">\n\n                                        <div class=\"block-program__container__year__bloc tab__list-mobile\" data-id=\"1\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">2<sup>e<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \n                    <div class=\"block-program__container__year__content__tab-desc\" data-id=\"1\">\n                        <div class=\"block-program__container__year__content__col1\">\n                                                            <h4>Programme<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Pimp your Esupcom <\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><p><b><span data-contrast=\"none\">Esupcom<\/span><\/b><span data-contrast=\"none\"> propose pour la derni\u00e8re ann\u00e9e d\u2019\u00e9tude, une approche p\u00e9dagogique personnalis\u00e9e en permettant aux \u00e9tudiants de choisir <\/span><b><span data-contrast=\"none\">quatre modules<\/span><\/b><span data-contrast=\"none\"> parmi une liste de comp\u00e9tences \u00e0 d\u00e9velopper, dans le but de renforcer leur <\/span><b><span data-contrast=\"none\">employabilit\u00e9<\/span><\/b><span data-contrast=\"none\"> en lien direct avec leur <\/span><b><span data-contrast=\"none\">alternance<\/span><\/b><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"none\">Les \u00e9tudiants peuvent s\u00e9lectionner leurs modules parmi les th\u00e9matiques suivantes :<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication du bien-\u00eatre et de la sant\u00e9<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication politique<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication artistique et visuelle<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication environnementale<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication institutionnelle<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication dans le sport business<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Communication dans le secteur du luxe<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Cr\u00e9ation de contenus IGC et intelligence artificielle<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Communication &amp; Marketing<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Pr\u00e9paration \u00e0 la r\u00e9daction du Livre Blanc \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Marketing RH et marque employeur \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Strat\u00e9gie de communication marketing cross canal et brand content<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Marketing automation<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de branding de la marque \u2013 bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Mesure de la performance et m\u00e9dia planning \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Grand Oral Professionnel &#8211; Bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Digital &amp; IA<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">E-learning \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Management de projet et certification AGILE\u00a0 &#8211; bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">M\u00e9ta social ads expert<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Pr\u00e9paration certification TOSA \u2013 bloc 3\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">CRM Clienteling et data<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">IA et nouvelles technologies appliqu\u00e9es \u00e0 la communication<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Cr\u00e9atif<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span class=\"TextRun SCXW104059018 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104059018 BCX0\">Cr\u00e9ation de <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW104059018 BCX0\">podcats<\/span><span class=\"NormalTextRun SCXW104059018 BCX0\"> vid\u00e9o \u2013 bloc 3<\/span><\/span><span class=\"EOP SCXW104059018 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Professionnel<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Anglais \u2013 bloc 2<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Atelier de recherche d\u2019emploi<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">L\u2019exp\u00e9rience Esupcom<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li><span data-contrast=\"auto\">Semaine intensive de cr\u00e9ation d\u2019entreprise \u2013 Stat\u2019up Studio \u2013 Bloc 1<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine intensive de cr\u00e9ation de l\u2019\u00e9v\u00e9nement Pub Night Fever \u2013 Bloc 3<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine d\u2019organisation d\u2019\u00e9v\u00e9nement interne<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Workshop Skolae \/Management d\u2019un groupe de dix \u00e9tudiants lors du challenge annuel inter-campus en collaboration avec une marque nationale ou internationale\u00a0\u00a0 &#8211; Bloc 4<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">Semaine de bien-\u00eatre Oh My Care<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                    <\/div>\n\n                        <div class=\"block-program__container__year__content__col2\">\n                                                            <h4>Rythmes<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Alternance<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>1 jour \u00e9cole \/\u00a04 jours entreprise par semaine<br \/>\n+ 6 semaines de s\u00e9minaire<\/p>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Dur\u00e9e<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>La formation dure deux ans &#8211; 495h<\/p>\n<\/div>\n                                                                    <\/div>\n                                                                                        <div class=\"block-program__container__year__content__col2__group__skills\">\n                                <div class=\"block-program__container__year__content__col2__group__skills__block\">\n                                    <div class=\"block-program__container__year__content__col2__group__skills__title\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/div>\n                                                                            <div class=\"block-program__container__year__content__col2__group__skills__desc\"><ul>\n<li>Conception de la strat\u00e9gie de marque<\/li>\n<li>Gestion du syst\u00e8me d\u2019information communication marketing au service de la performance<\/li>\n<li>Mise en \u0153uvre d\u2019une strat\u00e9gie communication marketing crosscanale<\/li>\n<li>Management de projet et animation d\u2019\u00e9quipes pluridisciplinaires<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        \n                    <\/div> \n                    \n                <\/div>\n                                \n                    <\/div>\n    <\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h3 class=\"pink left left \">\n\t\t\t\tLes diff\u00e9rents Mast\u00e8res chez Esupcom\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\n    <div class=\"block-programb typeDeProgramme__formation\">\n\n                                \n            <div class=\"block-programb__container \">\n                            <div class=\"block-programb__container__year\">\n                                            <div class=\"block-programb__container__year__text green\">4<sup>eme<\/sup> et 5<sup>eme<\/sup> ann\u00e9e <\/div>\n                                                                                        <div class=\"block-programb__container__year__title green\"> Sp\u00e9cialisation<\/div>\n                                    <\/div>\n                                        <div class=\"block-programb__container__subjects\">\n                    <div class=\"block-programb__container__subjects__repeater\">\n                                                                                    <a class=\"block-programb__container__subjects__repeater__block\"  href=\"https:\/\/www.esupcom.com\/formations\/mastere-digital-marketing-et-business\/\" target=\"\">      \n                                    <div class=\"block-programb__container__subjects__repeater__block__img\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/Capture-34.png);\"><\/div>\n                                    <div class=\"block-programb__container__subjects__repeater__block__infos\">\n                                                                                    <div class=\"block-programb__container__subjects__repeater__block__infos__title\">Mast\u00e8re Communication Digitale et Publicit\u00e9<\/div>\n                                                                                                                            <div class=\"block-programb__container__subjects__repeater__block__infos__link\">En savoir<\/div>\n                                                                            <\/div>                                    \n                                <\/a>\n                                                                                                                <a class=\"block-programb__container__subjects__repeater__block\"  href=\"https:\/\/www.esupcom.com\/formations\/mastere-strategies-evenementielles\/\" target=\"\">      \n                                    <div class=\"block-programb__container__subjects__repeater__block__img\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/AdobeStock_316213640.jpeg);\"><\/div>\n                                    <div class=\"block-programb__container__subjects__repeater__block__infos\">\n                                                                                    <div class=\"block-programb__container__subjects__repeater__block__infos__title\">Mast\u00e8re Communication \u00c9v\u00e8nementielle<\/div>\n                                                                                                                            <div class=\"block-programb__container__subjects__repeater__block__infos__link\">En savoir<\/div>\n                                                                            <\/div>                                    \n                                <\/a>\n                                                                        <\/div>\n                <\/div>\n                        <\/div>\n            <\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t<\/div>\n\n\n\n\n\n\t<div class=\"block-horizontal-accordion\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"0\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/3bb50e96e9ea9d6ba6505b6b5804e4ff-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"1\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/0f7d844b56d9e94261010a68775059fd-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"2\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/a64669c4c04e2f1b9283627b47c3a523-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t<div class=\"block-horizontal-accordion__wrapper\">\n\t\t\t<div class=\"accordion-box\">\n\t\t\t\t<div class=\"accordion-border\">\n\n\t\t\t\t\t<div class=\"tab\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tLES PLUS DE LA FORMATION<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tD\u00c9BOUCH\u00c9S PROFESSIONNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tM\u00c9TIERS PR\u00c9PAR\u00c9S<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"tab_content\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"0\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>LES PLUS DE LA FORMATION<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"0\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tLes plus de la formation\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>S\u00e9minaire d\u2019int\u00e9gration et immersion<\/li>\n<li>Des intervenants professionnels reconnus pour leur expertise et pratique du m\u00e9tier<\/li>\n<li>Cycle de conf\u00e9rences<\/li>\n<li>Workshops et comp\u00e9titions d\u2019agences.<\/li>\n<li>Personnal branding sur les r\u00e9seaux sociaux<\/li>\n<li>Badges professionnels design et Digital<\/li>\n<li>D\u00e9veloppement des savoir-\u00eatre (cr\u00e9ativit\u00e9, innovation, agilit\u00e9, r\u00e9dactionnel, sens de l\u2019\u00e9coute, \u2026)<\/li>\n<li>Cr\u00e9ation d\u2019un \u00e9v\u00e9nement<\/li>\n<li>M\u00e9moire professionnel appliqu\u00e9<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"1\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>D\u00c9BOUCH\u00c9S PROFESSIONNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tD\u00e9bouch\u00e9s professionnels\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>Strat\u00e9gie &amp; Direction de la communication<\/li>\n<li>Brand Management<\/li>\n<li>Communication digitale<\/li>\n<li>Relations publiques &amp; Influence<\/li>\n<li>Corporate &amp; RSE<\/li>\n<li>Conseil &amp; Agence<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"2\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>M\u00c9TIERS PR\u00c9PAR\u00c9S<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tM\u00e9tier pr\u00e9par\u00e9s\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>Directeur \/ Directrice de la communication<\/li>\n<li>Responsable communication corporate<\/li>\n<li>Consultant en strat\u00e9gie de communication<\/li>\n<li>Brand Manager \/ Chef de marque<\/li>\n<li>Responsable image &amp; identit\u00e9 de marque<\/li>\n<li>Social Media Manager<\/li>\n<li>Content Strategist<\/li>\n<li>Responsable communication digitale<\/li>\n<li>Responsable relations presse et influence<\/li>\n<li>Charg\u00e9(e) de communication \u00e9v\u00e9nementielle<\/li>\n<li>Responsable communication RSE<\/li>\n<li>Charg\u00e9(e) de communication interne<\/li>\n<li>Planneur strat\u00e9gique<\/li>\n<li>Account Manager \/ Chef de projet en agence<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\t<div class=\"component-max-width component-max-width__large\">\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev pink center left margin_bottom_20px\">\n\t\t\t\tT\u00e9moignages\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n    <div class=\"block-image-text-quote-blue-insert\">\n                    <div class=\"block-image-text-quote-blue-insert__insert\">\n                <div class=\"block-image-text-quote-blue-insert__insert__container\">\n                                                                <div class=\"text\">\n                                                            <div><h3>Thomas Debauche<\/h3>\n<p>Depuis le d\u00e9but de mon cursus au sein d&#8217;Esupcom, j&#8217;ai \u00e9norm\u00e9ment d\u00e9velopp\u00e9 mes comp\u00e9tences professionnelles.<\/p>\n<p>En ayant choisi de r\u00e9aliser mon Mast\u00e8re Star\u00e9gie de Communication des marques et entreprises en alternance, j&#8217;ai acquis les fondamentaux de mon futur m\u00e9tier.<\/p>\n<p>Nous travaillons dans des conditions optimales sur de multiples projets concrets en partenariat avec des entreprises de renomm\u00e9es !<\/p>\n<\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n                    <div class=\"block-image-text-quote-blue-insert__insert\">\n                <div class=\"block-image-text-quote-blue-insert__insert__container\">\n                                                                <div class=\"text\">\n                                                            <div><h3>H\u00e9l\u00e9na Velozzo &#8211; Lille<\/h3>\n<p>J\u2019ai d\u00e9cid\u00e9 de poursuivre mon cursus chez ESUPCOM car je connaissais d\u00e9j\u00e0 l\u2019\u00e9tablissement, je savais alors que j\u2019aurais \u00e0 suivre des cours qui seraient enrichissants.<\/p>\n<p>L\u2019alternance est tr\u00e8s importante pour moi pour le c\u00f4t\u00e9 professionnalisme que \u00e7a apporte et pour commencer sa vie active.<\/p>\n<p>La vie sur le campus est agr\u00e9able, les salles de cours sont confortables pour \u00e9tudier, la vie \u00e9tudiante est mise en premier plan en proposant une salle de sport, des coins \u00ab\u00a0d\u00e9tentes\u00a0\u00bb, des r\u00e9fectoires\u2026.<\/p>\n<\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"blue center left margin_bottom_20px\">\n\t\t\t\tInformations Pratiques\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n    <div class=\"block-accordion\">\n\n                                            <section>\n                    <button class=\"block-accordion__question\">\n                        PR\u00c9REQUIS MAST\u00c8RE\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p><strong>4<sup>\u00e8me<\/sup> ann\u00e9e<\/strong> &#8211; \u00catre titulaire d\u2019un titre de niveau 6 et\/ou avoir valid\u00e9 trois ann\u00e9es d\u2019enseignement sup\u00e9rieur (180 ECTS)<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        MODALIT\u00c9S D&#8217;\u00c9VALUATION\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Les comp\u00e9tences et connaissances sont appr\u00e9ci\u00e9es \u00e0 parit\u00e9 selon deux modalit\u00e9s : contr\u00f4le continu et \u00e9valuation finale. Le contr\u00f4le continu est organis\u00e9 sur la p\u00e9riode d\u2019enseignement. Il peut \u00eatre constitu\u00e9 de contr\u00f4les de connaissances, de cas pratiques, de travaux de recherche et\/ou de pr\u00e9sentations orales \u00e0 r\u00e9aliser individuellement ou en groupe. Les \u00e9valuations finales sont organis\u00e9es en dehors des s\u00e9ances de cours. Le cas \u00e9ch\u00e9ant, elles peuvent concerner une \u00e9tude de cas, la r\u00e9alisation d\u2019un projet, la r\u00e9daction d\u2019un rapport d\u2019activit\u00e9s et\/ou d\u2019un m\u00e9moire, une mise en situation professionnelle.<\/p>\n<p>La formation permet l\u2019obtention totale ou partielle de la Certification Professionnelle par la validation de blocs de comp\u00e9tences.<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        VALIDATION\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>A l&#8217;issue de la deuxi\u00e8me ann\u00e9e du Mast\u00e8re : <strong>Manager des Strat\u00e9gies Communication Marketing<\/strong><br \/>\nCertification Professionnelle reconnue par l&#8217;Etat niveau 7<br \/>\nCertification Professionnelle enregistr\u00e9e au RNCP (<a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/41449\/\" target=\"_blank\" rel=\"noopener noreferrer\">RNCP41449<\/a>) par d\u00e9cision du Directeur G\u00e9n\u00e9ral de France Comp\u00e9tences en date du 27\/10\/2025, d\u00e9livr\u00e9e sous l\u2019autorit\u00e9 de Sciences-U Lille (accessible par la VAE)<\/p>\n<p><i>La formation permet d&#8217;acqu\u00e9rir 60 cr\u00e9dits ECTS par an.<\/i><\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        ADMISSIONS\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Dossier, Entretien de motivation et Concours<br \/>\n<a href=\"https:\/\/www.esupcom.com\/admission\/\">Pour en savoir +<\/a><\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        PASSERELLES D&#8217;\u00c9TUDE\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Le titulaire de la Certification Professionnelle MSCM a vocation \u00e0 int\u00e9grer un poste de cadre au sein d\u2019un service de communication ou en agence de communication. Il peut aussi cr\u00e9er et d\u00e9velopper sa propre activit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>A l\u2019issue du Mast\u00e8re, l\u2019\u00e9tudiant peut choisir de compl\u00e9ter sa formation en s\u2019orientant vers un cursus sp\u00e9cialis\u00e9 de type MBA ou Master of science.<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                            \n    <\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t<\/div>\n\n\n\n\n\n            <div class=\"component-image\">\n            <div class=\"component-image-img full \">\n                <figure>\n                <img width=\"1680\" height=\"307\" src=\"https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1680x307.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1680x307.jpg 1680w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1024x187.jpg 1024w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-768x140.jpg 768w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1536x280.jpg 1536w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-2048x374.jpg 2048w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-50x9.jpg 50w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-150x27.jpg 150w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-400x73.jpg 400w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-750x137.jpg 750w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-970x177.jpg 970w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1170x214.jpg 1170w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/>\n                                    <\/figure>\n            <\/div>\n        <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"info_filiere":[],"info_type_filiere":[],"info_templates":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises - Esupcom<\/title>\n<meta name=\"description\" content=\"Le Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises forme des Managers experts et op\u00e9rationnels pouvant prendre la direction de la communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises - Esupcom\" \/>\n<meta property=\"og:description\" content=\"Le Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises forme des Managers experts et op\u00e9rationnels pouvant prendre la direction de la communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Esupcom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T11:24:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/\",\"url\":\"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/\",\"name\":\"Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises - Esupcom\",\"isPartOf\":{\"@id\":\"https:\/\/www.esupcom.com\/#website\"},\"datePublished\":\"2022-01-25T15:08:20+00:00\",\"dateModified\":\"2025-11-13T11:24:05+00:00\",\"description\":\"Le Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises forme des Managers experts et op\u00e9rationnels pouvant prendre la direction de la communication.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.esupcom.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pr\u00e9sentation des Formations\",\"item\":\"https:\/\/www.esupcom.com\/formations\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Formations &#8211; Mast\u00e8re &#8211; Strat\u00e9gie de communication des marques et des entreprises\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esupcom.com\/#website\",\"url\":\"https:\/\/www.esupcom.com\/\",\"name\":\"Esupcom\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.esupcom.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esupcom.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esupcom.com\/#organization\",\"name\":\"Esupcom\",\"url\":\"https:\/\/www.esupcom.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"contentUrl\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"width\":334,\"height\":140,\"caption\":\"Esupcom\"},\"image\":{\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises - Esupcom","description":"Le Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises forme des Managers experts et op\u00e9rationnels pouvant prendre la direction de la communication.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/","og_locale":"fr_FR","og_type":"article","og_title":"Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises - Esupcom","og_description":"Le Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises forme des Managers experts et op\u00e9rationnels pouvant prendre la direction de la communication.","og_url":"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/","og_site_name":"Esupcom","article_modified_time":"2025-11-13T11:24:05+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/","url":"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/","name":"Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises - Esupcom","isPartOf":{"@id":"https:\/\/www.esupcom.com\/#website"},"datePublished":"2022-01-25T15:08:20+00:00","dateModified":"2025-11-13T11:24:05+00:00","description":"Le Mast\u00e8re Strat\u00e9gie de communication des marques et des entreprises forme des Managers experts et op\u00e9rationnels pouvant prendre la direction de la communication.","breadcrumb":{"@id":"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esupcom.com\/formations\/formations-mastere-strategie-de-communication-des-marques-et-des-entreprises\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.esupcom.com\/"},{"@type":"ListItem","position":2,"name":"Pr\u00e9sentation des Formations","item":"https:\/\/www.esupcom.com\/formations\/"},{"@type":"ListItem","position":3,"name":"Formations &#8211; Mast\u00e8re &#8211; Strat\u00e9gie de communication des marques et des entreprises\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.esupcom.com\/#website","url":"https:\/\/www.esupcom.com\/","name":"Esupcom","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.esupcom.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esupcom.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.esupcom.com\/#organization","name":"Esupcom","url":"https:\/\/www.esupcom.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","contentUrl":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","width":334,"height":140,"caption":"Esupcom"},"image":{"@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/1192"}],"collection":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/comments?post=1192"}],"version-history":[{"count":5,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/1192\/revisions"}],"predecessor-version":[{"id":15480,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/1192\/revisions\/15480"}],"up":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/media?parent=1192"}],"wp:term":[{"taxonomy":"info_filiere","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/info_filiere?post=1192"},{"taxonomy":"info_type_filiere","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/info_type_filiere?post=1192"},{"taxonomy":"info_templates","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/info_templates?post=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}